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Communications Manager

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Please see Special Instructions for more details.

The application process for the Communications Manager position requires applicants to upload a writing portfolio (of various writing samples) within the internal documents section (under writing sample) of the application.

Position Information

Position Information

Present Position Number 01119W
Role Code Title PR & Marketing Specialist III
Position Title Communications Manager
Position Summary

University Advancement includes all William & Mary efforts related to alumni engagement, private fundraising and philanthropic outreach, and marketing and advancement communications. The team’s overarching goal is to create a lasting, robust culture of engagement and philanthropy by engaging students, alumni, parents and friends, corporations and foundations, and faculty and staff.

William & Mary invites qualified applicants to apply for the Communications Manager position to join a dynamic team of professionals. The ideal candidate has a strong business acumen, relationship management skills and demonstrated expertise in communication strategies with an extensive portfolio of well written communications in a variety of styles (e.g., story telling, talking points, digital communications, etc).


The Communications Manager is responsible for pitching, researching, creating, writing, and editing compelling content for various delivery methods including presentations, targeted email, printed documents, appeals, and web pages for University Advancement and other units.

Reporting to the Senior Director, Communications the Communications Manager partners with and advises colleagues across University Advancement to develop strategic communications plans that help the university advance its campaign goals.

Responsibilities include (but not limited to):

  • Write compelling content to ensure that priorities and key messages are articulated clearly and consistently through Advancement publications, across-campus communications and through materials distributed to the media.
  • Generate, research and identify creative ideas for stories that highlight students, faculty, staff and alumni that are working on efforts that advance the mission and vision of William & Mary
  • Design, develop and implement strategic communications plans, based on best practices for fundraising, philanthropy and engagement.
  • Analyze trends, evaluate, feedback on communications and recommend improvements.
Required Qualifications


Bachelor’s degree in journalism, communications, marketing, English or related field and substantive experience or specialized expertise directly related to the position.


  • Strong knowledge of marketing or communication principles.
  • Demonstrated initiative, independent judgment, diplomacy, and a positive, responsive, service-oriented attitude.
  • Excellent writing, editing and proofreading skills with experience telling stories in a creative and accurate manner, with the ability to perform a variety of different writing tasks with creativity, invention, imagination, originality, and talent in message development and communications.
  • Firm understanding of web technologies and applications, including social networking, social media tools, and current communication trends.
  • Strong command of AP style, proofreader’s marks, and editing conventions, with the demonstrated command of correct grammar, punctuation and spelling.
  • Strong project management skills with the ability to identify short and long-range goals and affect, interpret and implement communication strategies including work on cross-functional teams.
  • Strong interpersonal & communication skills with the proven ability to work with a diverse audience and collaboratively with other writers, and designers and other team members and effectively collaborate, build support and consensus across a complex organization and express nuanced ideas.
  • Possession of diplomacy, tact and confidentiality when working with individuals on and off campus, and responding to Advancement audiences.
  • Excellent analytical, and problem-solving skills, with the demonstrated ability to act independently, exercise good judgment and make sound decisions in support of the goals of University Advancement and the William and Mary.
  • Great degree of flexibility and outstanding organizational skills with the demonstrated ability to manage multiple and competing projects concurrently while adhering to strict deadlines.


  • Experience in coordinating and developing communications across a variety of marketing channels
  • Marketing or communication experience is required with a clear understanding of the complexities of higher education and the conventions of writing, editing and proofreading.
  • Previous related writing experience.
Preferred Qualifications


  • Master’s degree in a related area preferred.


  • Knowledge of Alumni, Advancement, and Student Information Systems.
  • An in-depth understanding of best practices in university marketing and communications.
  • Understanding of the operating structure of universities and the complex relationship of public universities to their constituencies.


  • Experience in all aspects of public communications including, strategy, planning, project management, editing and publishing.
  • Significant experience in print publication and integrated media communications.
  • Extensive portfolio that includes a variety of communications pieces (including publications, appeal letters, campaign collateral, proposals, talking points, website content, scripts and digital communications).
Advertised Pay Range Commensurate with experience
Department VP University Advancement Office - 610000
Location William & Mary
University Salary Range

Job Open Date 10/31/2017
Review Begin Date 11/15/2017
Job Close Date
Open Until Filled Yes
Employment Category Operational FT
Position Term 12-Month
Special Application Instructions

The application process for the Communications Manager position requires applicants to upload a writing portfolio (of various writing samples) within the internal documents section (under writing sample) of the application.

Conditions of Employment:
  • This is a non-exempt position, eligible to receive overtime in accordance with the Fair Labor Standards Act.
  • This position may be subject to overtime during high peak times. Ability to work flexible hours, including evenings and weekends.
    Ability to travel
EEO Statement

The College of William & Mary values diversity and invites applications from underrepresented groups who will enrich the research, teaching and service missions of the university. The College is an Equal Opportunity/Affirmative Action employer and encourages applications from women, minorities, protected veterans, and individuals with disabilities.

Background Check Statement

The College of William & Mary is committed to providing a safe campus community. W&M conducts background investigations for applicants being considered for employment. Background investigations include reference checks, a criminal history record check, and when appropriate, a financial (credit) report or driving history check.

Supplemental Question

Required fields are indicated with an asterisk (*).

Supplemental Documents

Required Documents
  1. Resume/Curriculum Vitae
  2. Cover Letter
  3. Writing Sample
Optional Documents